We hereby ask you not to use your mobile phone on the dance floor. The dance floor is an immersive space of freedom and expression. We want people to express themselves without fear of being caught on camera or otherwise intruded upon. Standards of behaviour around phone use have become incredibly intrusive and flagrant in their disregard for other people. The dance floor isn’t another modelling shoot for Instagram opportunists. It’s not a place to check your messages, to get status updates or blind others with flash, torch or white light of the display. Leave your phone in your pocket. If you really need to use it please do so well away from the dance floor.
Mobile phones are equipped with brightness control. Consider activating light sensitive brightness, or better still turn your brightness right down when you enter a club space.
The problem is we live in a world where images can be shared easily and without due consideration. There is a cost to this. Our images are us. Images of us have the power to compromise us. Our privacy matters. Its erosion threatens liberated freedom of expression. And we value that more than whatever we lose in publicity and marketing value.
DO NOT take photos of anyone you don’t know and have explicit consent from.
We may from time to time clear a photographer to capture images or footage. In these instances we will explicitly state the nature of this engagement in our publicity.
Imagine a dance floor where you could dance without fear of being bumped into, elbowed, stepped on or pushed out of the way? Believe it or not this is actually how rave culture used to be. There was a prevailing feeling of camaraderie and respect such that effort would be made to honour other people’s space. If bumped into, apologies would be made and smiles exchanged. The best thing was that you could dance with your guard down, without bracing yourself for the next casually oblivious hit.
So call us old world, but we’re re-imagining the past and bringing it to a new present. In this new reality we are agile and patient, we flow and bend and yield. When we walk with urgency we have more options than the battering ram on a straight line, we employ curves, twists and pirouettes. We care about our effect on others and we take responsibility for ourselves when we encroach.